No Apology

Lisbeth Essays

I won’t apologize for the cost of a CrossFit membership.

I might explain what you’re getting, how you’re getting it, the results that will come, and the overall HUGE upturn your life will take if you join my merry band.

But I won’t apologize for charging what I do, because I am worth what I charge. In fact, I am worth more.

If you want quality, it costs more. Just a fact of life.

My NY Strip steak tastes better than sirloin. Costs more too.

My locally grown eggs taste better. Cost more too.

My Citizens of Humanity jeans? Much more expensive than my Levis. Fit better and look better too.

The L.A. sports surgeon who replaced the ACL in my right knee? I don’t want to know that price. Thank God for health insurance.

And yeah, those Lulus cost more. But damn my butt looks better in them than in Adidas or Nike.

You want better, you usually have to pay. Better comes as the result of more training, greater skill, and better materials.

Quality is not cheap.

Now, if you’re paying for quality and you’re getting cheap? Then you’re making a mistake.

But not in my house. Here, you’re getting what you paid for. And more.

And if you’re not, come right up and tell me. I want to make damn sure you’re getting more than what you paid for.

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Lisbeth Essays

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