If you are someone’s second choice or their back-up plan, get the hell out of there.
You are not a discount item.
Flaws and scars are present in everything: slight imperfections have always been an essential part of beauty.
Evidence of our differences and our experiences: why should we be ashamed of such things?
Don’t mark yourself down.
Full-price. Not for sale. Both are acceptable terms.
People are accustomed to the high price of quality, so there is no need to explain.