Skip to content

No Apology

I won’t apologize for the cost of a CrossFit membership.

I might explain what you’re getting, how you’re getting it, the results that will come, and the overall HUGE upturn your life will take if you join my merry band.

But I won’t apologize for charging what I do, because I am worth what I charge. In fact, I am worth more.

If you want quality, it costs more. Just a fact of life.

My NY Strip steak tastes better than sirloin. Costs more too.

My locally grown eggs taste better. Cost more too.

My Citizens of Humanity jeans? Much more expensive than my Levis. Fit better and look better too.

The L.A. sports surgeon who replaced the ACL in my right knee? I don’t want to know that price. Thank God for health insurance.

And yeah, those Lulus cost more. But damn my butt looks better in them than in Adidas or Nike.

You want better, you usually have to pay. Better comes as the result of more training, greater skill, and better materials.

Quality is not cheap.

Now, if you’re paying for quality and you’re getting cheap? Then you’re making a mistake.

But not in my house. Here, you’re getting what you paid for. And more.

And if you’re not, come right up and tell me. I want to make damn sure you’re getting more than what you paid for.

Print Friendly
Decor home
Decor home

Am i allowed to post your this article to my group in linkedin, if this is ok?

Grace ACF
Grace ACF

Just now read this. Great post Lisbeth! As always!


My Crossfit membership (shout-out to Annapolis--great box btw) just recently paid for itself for at least 2 months a couple of weeks ago. I was late for my flight and didn't know my way around the airport as well as I should. So I had to sprint up a couple of flights of stairs with a 50-lb bag (as I said, I didn't know where the escalators were and I didn't have time to look for them) while I was wearing dress shoes. It felt good having all that power to be able to do that. Yes, I made my flight.

Legally Fabulous
Legally Fabulous

Long time reader, first time commenter... Adore this post. Couldn't have said it better myself!


LOVEEEEE this post. I have been looking for a tactful way to say this!


  1. [...] No apology [...]

  2. [...] If you want quality, it costs more. Just a fact of life. No Apology [...]

Get my latest book Strong Starts In The Mind and elevate your thinking!