Soul

Does your gym have soul?

Not just pull-up bars and barbells and athletes and firebreathers and Lulu mamas and snatching grandpas, but soul.

Real, salt-of-the-earth, tail-wagging, wise-assing, booty-making, hip-driving "I seriously give a shit about you" soul.

Some gyms have it, and some ... well, they must be looking for it.

See, soul is a hard thing to quantify or produce, but it's crucial. It's one of the things that makes us different from the others.

I'd rather work out in a hole with soul than the most beautiful place in the world without it.

I don't want more shiny surface in this life. I've seen enough surface to last me a lifetime.

I want real.

I'm not sure how you get real, I just know it when I feel it. And so do most people.

And I'd wager that most gym addicts are people who left behind other routines and other gyms and other lives because they just felt empty.

That's why a little gym is so important to us: in a world of surface, it's a place to be real.