Look at What's in Front of You

Above the door at the original CrossFit Watertown in CT, 2008.

We fill our walls with ads instead of inspiring words.

Why?

Because it's easier? Because those shiny banners are free from companies who want to sell more products?

Because we don't really think about what we put in front of ourselves every single day?

Courage.Community.You Can Lift More.

Imagine the difference if you looked at those words on a wall in front of you every day, instead of "Rogue" or "Kill Cliff" or "CrossFit" or whatever.

Imagine if we filled our heads with words that helped instead of sold.